On Saturday evening, we welcomed the Lusso community to AMPM Luxury Goods, Belfast for an unforgettable celebration as we officially launched our newest skincare-inspired collection: Tan Reset.
More than just a product launch, the evening was a celebration of the people who continue to make Lusso what it is today. We brought together salon owners, business owners, spray tan professionals, affiliates and creators for a night inspired by the effortless elegance of an Italian summer.
Lusso Means Luxury
The word Lusso translates to luxury in Italian, and every detail of the evening was designed to reflect exactly that.
From the moment guests arrived, they were immersed in the Lusso world. Warm Mediterranean-inspired styling, elevated neutral tones and thoughtfully curated branding transformed AMPM Luxury Goods into a space that perfectly embodied the Lusso lifestyle-clean, luxurious and effortlessly beautiful.
Every corner was designed to create an experience, reminding our guests that Lusso has always been about more than tanning. It's about confidence, self-care and elevating the everyday.
The Perfect Italian Summer Evening
Guests enjoyed Hugo Spritz on tap, live music from our DJ, incredible conversations and an atmosphere that felt relaxed, luxurious and genuinely welcoming.
One of the highlights of the evening was our Italian ice cream cart, complete with bespoke Lusso-branded wafers-a small detail that perfectly captured the playful luxury behind the Tan Reset launch.
It wasn't simply about showcasing new products. It was about creating memories, building relationships and spending quality time with the incredible community that supports Lusso every single day.
Introducing Tan Reset
Tan Reset has been carefully designed to completely transform your tanning routine, combining skincare with self-tan maintenance for healthier-looking skin and longer-lasting results.
The collection includes:
- Tan Removing Shower Gel – gently breaks down old tan while nourishing the skin, creating the perfect fresh canvas.
- Skin Prep Primer – hydrates and balances the skin before tanning, helping to create a smoother, more even finish.
- Tanning Balm – delivers a natural, buildable glow while leaving skin feeling deeply moisturised and beautifully radiant.
Together, Tan Reset encourages a skincare-first approach to tanning—helping you prep, tan and reset your skin without compromise.
The People Behind Lusso
While the styling, drinks and décor certainly made an impression, the real highlight of the evening was the people.
Seeing salon owners reconnect, affiliates meet face-to-face, business owners exchange ideas and spray tan professionals share their passion reminded us exactly why we do what we do.
Lusso has always been built on community. Every conversation, every laugh and every new connection made throughout the evening reinforced the values that continue to drive our brand forward.
Thank You
To everyone who joined us in Belfast-thank you.
Thank you for supporting our vision, believing in our products and continuing to be part of the Lusso journey.
The launch of Tan Reset marks an exciting new chapter for Lusso, and if Saturday evening showed us anything, it's that our community continues to grow stronger with every event.
Here's to luxury, genuine connection, Italian summers, and many more unforgettable Lusso moments.
Benvenuti to the next chapter of Lusso.
